Melanin Natural are a family owned business who makes handmade soap and cream products. They had a challenge where their branding and packaging designs were not consistent across their range. This resulted in a lack of brand awareness and product sales.
The solution was to come up with a new brand identity and packaging design that would stand out from the crowd and be cohesive across their product range. As Melanin Natural believe in using the finest, natural ingredients and less chemical based unlike conventional soaps and creams we decided that the design should reflect that. We have created intricate ingredient patterns to reflect the different ingredients and to give a more premium touch to enhance the finest ingredients.