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FitSELF Rebrand

FitSELF, helping busy professionals be their BEST self.

 

Based on a foundation of fitness, FitSELF uses exercise, nutrition and mindset to ensure success and improve all aspects of your life.

 

The client requested a rebranding of their logo and their social media. The three main pillars to be incorporated within the logo were, a circle to represent the client feeling whole or complete, an F for FitSELF and a gender neutral figure to represent the client. The gold gradient gives a premium touch to the logo and reflects the high quality of the brand.

Moodboard

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Brand Attributes

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Old Logo

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New Logo Variations

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New Logo Design

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Stationery Design

Once we designed the new logo, FitSELF wanted to apply it across different stationery items such as business cards.

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Amazing working with Nicole on my branding for FitSELF... she quickly understood the look, feel and vibe I was going for and has delivered exceptional quality in a very short space of time!! Digital Bear Design have made a huge impact on my business already. 

 

It took a lot of pressure off my mind and a lot of stress off my life. If I can guarantee anything it would be their work!

TravelFIT eBook

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Digital Media

As well as applying the new FitSELF branding across different print medias they also wanted to use their new branding across their social media platforms. The logo mark has been used on the app icon for MyPTHub, a fitness platform that holds clients plans and goals.

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Video's

To help educate FitSELF'S clients they decided to create some exercise execution videos where they can show you how to perform the exercises correctly. We filmed and edited all of the exercise execution videos and applied infographics to help show the client the muscles they will be engaging during the exercise.

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